Startups solve problems. We solve your marketing.
We’re the marketing and communications service helping Aussie and Kiwi startups level up and grow. Yours could be next.
trusted by growing startups
Marketing can feel like a black box of buzzwords and busy work. Your product has broad potential, so how do you find the right message and method to reach customers? Where do you even start? Don't worry, we've got you covered.
Marketing and communications from early stage to scale up
Strategy
CMO level brand & marketing strategy to drive impact (not fluff).
Positioning
Proven positioning strategy to make your product stand out.
Plans & operations
Marketing sprint plans, reporting dashboards and martech tooling.
Lead gen & nurture
Clear executional plans to drive & nurture leads.
SEO, content & social
Expertise in content that cuts through to your audience.
Creative copywriting
Creative ideas and copywriting to make you stand out.
PR & media
PR plans, media outreach and training to manage risk.
Communications
Communication & stakeholder plans and key messaging.
embedded in the startup ecosystem
Marketing strategy and implementation, because startups need both.
Audit & Road Map
In 2 weeks, we go deep into your product, market and goals to get up to speed fast and map out your marketing priorities. A deep dive early means we add value sooner as an extension of your team.
Marketing foundations
Step 1 determines what’s next, which might include: Positioning, Minimum Viable Brand, Customer Messaging Playbook, martech tools & ops, plus plans to keep us all on track.
Execute & elevate
We roll up our sleeves and work across many areas of marketing from SEO, content, copywriting and social to design, sales & pitch decks, PR, life-cycle marketing & partners. Phew.
The impact of a Chief Marketing Officer + Marketing Coordinator. And a whole lot in between.
We’re your experienced marketing guide and outsourced team, 100% focused on startups and scale ups so we can serve you best.
Unblock marketing for your startup (like 100+ others)
Join the 100+ founders we’ve helped launch and scale, with clear-eyed focus steering the marketing ship and guiding your growth journey.
Get the growth foundations you need
Don’t skip brand and marketing foundations and watch others rocket past you. Get the essentials that underpin sustainable growth, without agency puffery and expense.
See the results and how to build on them
Get a clear view on what’s achievable, see results in your marketing dashboard and make sense of building your marketing team (when the time comes, we’ll help you know what you need).
Loved by founders and their teams.
“Working with Stella is like a deep sigh of relief.”
"They’re the real deal."
"Stella were able to execute an operation so watertight and laser-focused that it was completed in the blink of an eye."
“The strategic, comprehensive framework you helped us build now informs everything else we do to communicate with our audiences and guides our content strategy daily.”
Questions?
No problem.
What other startup marketing options? Just kidding! We know you might also be considering other options like these so here’s how we’re a bit different.
- A marketing agency – We’re deliberately ‘anti agency’, which means we don’t favour marketing channels that we’re experts in at the expense of others, we’re not bureaucratic or top heavy with 3 people in each meeting (and we focus on work instead of meetings 😉).
- A fractional CMO – We provide CMO strategic expertise and oversight. And then we roll up our sleeves and “do” marketing as well.
- An in-house marketing hire – Excellent, but what type? Senior, mid-level, intern, social media specialist, SEO expert, generalist…? We fill most marketing gaps until you can build out your own team (and we’re happy to help you find the right people then too).
We work with startups from pre-seed to Series A. Mostly, our startups are in the B2B SaaS and deep tech worlds.That said, we also work with service-based startups and recently helped a Sydney swim school launch a swim nappy brand... 🍑
Basically, if we believe we can add value and help founders and operators, we’ll lean into any industry and subject matter.
In the first 12 weeks, we onboard you and do a deep dive Marketing Audit into your product and market. Within 2 weeks, we have a Road Map ready to steer the next 10 weeks, which usually include levelling up on marketing foundations/strategy and getting some executional runs on the board.
Beyond the first 12-week sprint, we drive forward with 90-day marketing plans that our team delivers keeping you updated via Slack, Trello and weekly check-ins plus quarterly reports. Our aim is to help you grow to the point where you can build out your own marketing team and if things do change, you can opt out beyond the first 12 weeks (with 2 weeks’ notice).
We sure do. Our initial sprint is a minimum of 12 weeks and beyond that, we’re your outsourced marketing team for as long as you need us. And as long as everyone’s happy. 🙂
Usually, ASAP! But we’re also growing so sometimes that means waiting 4-6 weeks while we scale our own resources as new clients come on board. First thing’s first though: let’s get the ball rolling with a chat.
Ready to make sense of marketing?
