about us

We believe startups can change the world.
And we can help.

We’re not here to help big companies with old-fashioned ideas get bigger. We’re here to help the next generation of startups shake things up and leave a positive legacy.

The startup world is our natural habitat.

Like you, we love the startup world because it’s full of big ideas to make life healthier, safer and greener.

But big ideas don’t sell themselves. While you’re busy building your product and team, you need to start building your brand and your market.

We’ve seen many startups struggle with this and that’s why we’re here. Behind every great startup is a great story. We’ll help you tell it, and know how to sell it.

Not another ‘agency’

The agency model doesn’t work for startups 
(meetings, overheads... more meetings).
Luckily, we’re not an agency.

Transparent

You can expect clear pricing, processes and goals so you know where you stand, from the get go.

We work with you to make use of your in-depth knowledge about your product, and bring you along the marketing journey to demystify the magic.

Lean

Like you, we don’t have layers of office bureaucracy or internal politics. We prioritise work over admin, and use tech to streamline our process.

We’re in Australia and NZ, and we pull in startup-friendly experts in niche marketing areas (if you need them) from our growing global network.

Objective

We’re not biased towards particular marketing tactics. We look holistically at your product and how you can best reach your audience.

If it involves a tactic we’re not experts in, we’ll recommend people who are (and with whom you can work directly, not at an exorbitant mark-up).

meet the team

We get the startup marketing juggle.
And we’re all here for it.

Gemma Clancy
Co-founder & Head of Marketing

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Bridget Cull
Co-founder & Head of Communications

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Julian Nicholls
Startup Marketing Manager

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Imogen Moore
Marketing Manager

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Chrissy Barton-Jones
Copywriter & Editor

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Supporting startups in collaboration with

Ready to make sense
of marketing?

Let's do it