What is it?
A generative AI (LLM) tool that helps you create content of all types – from long-form articles to social media posts, briefs, sales and ad copy.
Key features include the ability to train it to speak in your brand voice, upload past content/documents to reference in future content, plus support for repetitive marketing and sales workflows.
Who is it for?
Marketers and sales people whose jobs involve a lot of copywriting, especially writing with a repetitive or predictable structure.
What did we test?
We mainly tried out the “Chat” function. While the tool has a bunch of great templated prompts to choose from, we used these as inspiration to craft our own detailed prompt that instructed the AI to write a long-form founder bio, based on a tried and tested structure we’d developed and the inputs provided about the person.
The verdict
The results were pretty astounding. While the level of detail in the end product was a result of the highly insightful inputs we’d provided, what the AI did well was weave together all the key messages seamlessly, saving at least 30-60 minutes in writing time. Naturally, there was some editing required to make the piece sound less like an AI had written it (e.g. some strange vocab choices and generous extrapolations of the truth), but this was minor compared with the time saved.
This is just one small example of the use cases this tool covers, so there’s definitely more to discover and test out for feasibility.
Pricing
There is a free option, which is great for a very quick trial, but we found the “words in chat” do run out quite quickly. The cheapest paid plan (Pro) is $36 USD/month, which allows for 5 seats and unlimited words in chat as well as 500 “workflow credits”.
You can view all the pricing details (and if you’d like to try it out, see if you can still grab 60% off the Pro Plan in the latest sale).
Competitors
We’re keen to try out Jasper soon as the clear top competitor with a similar price point, although with fewer inclusions ($39 US/month for 1 seat). This persuasive blog comparing the two tools was the reason we tried Copy.ai first!
