What is it?đď¸
A custom writing automation tool.
Who is it for? đââď¸
Marketers and content producers. We wanted to trial it after Demand Curve touted it as the tool marketers are ditching ChatGPT for.
Inkform was built by the team behind Tailored Ink, which describes itself as âas copywriting and content marketing agency that serves funded startups and Fortune 500 clients like Salesforce and LinkedInâ.
What did we test? đ§Ş
We tested Inkformâs ability to write a home page. Having just finished writing a landing page for a client, we took the inputs used for that project and put them into Inkform to test it out. Then we used the same inputs and a more detailed prompt with ChatGPT to compare the results.
What we found đ
đ Inkform's Example Landing Page Template is well thought out. It provides clear directions for the sections that should be on the page (youâll need to edit these to suit what you want) and a âdesired outputâ writing sample of another landing page (you might need to edit/replace this). Then you copy your inputs into the main "Test your content" box and click "Test".
â ď¸ Before you start, make a copy of the example template and work in that. Otherwise you wonât be able to save any changes you make to the example template.
đ Inkformâs user interface (UI) feels a bit âbetaâ. In other words, itâs not the prettiest design but it is functional.
đ The Inkform result was a good start for a landing page. The section headings and descriptions had the right central ideas but were too fluffy and vague, not quite in the right tone of voice and didnât speak directly to the target audience to compel action.
đ The ChatGPT result was very similar to Inkformâs but only with a detailed prompt about what sections we wanted the page to include. With Inkform, the example template provides the base for this so even though itâs a tool aimed at marketing professionals, this feature probably makes it easier for non-marketing people to use, too.
Pricingđ°ď¸
- Free trial (sign up here â no credit card required)
- Starter plan: $49/month (discounts for 6 and 12-month plans) for 1 user
- Pro plan: $99/month (discounts for 6 and 12-month plans) for 5 users
- 30-day money back guarantee though there doesnât seem to be any information around the terms of this (even in the terms of service)
The verdict â
Overall, we found that Inkform is worth further exploration beyond this initial test. It's a different tool than ChatGPT because itâs all about helping you build writing automations to use repeatedly and produce custom content at scale. You could create GPTs for this but with Inkform, the base steps and sections are already there for you to customise, save and iterate on.
We'll explore Inkform further to see if it can produce high quality work for our clients and produce efficiency gains. The key to this will be establishing strong marketing foundations before using the tool. That includes defining a strong position in the market, clearly articulating the value proposition, and developing core brand messaging and a distinctive tone. Many startups skip these foundations and thatâs one of the reasons why weâre beginning to see a rising tide of bland AI-generated content, which doesnât cut through to target audiences.
Weâll also look into the evolving legalities of this and other AI tools, including intellectual property grey areas and question marks around confidentiality. As a general rule, we wouldnât provide confidential client material to any AI tool. Section 7b of Inkformâs Terms of Use reinforces the importance of this.
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