Originally from India, I moved to Brisbane in 2019 to complete my Masters in Business and Marketing. Since then, I’ve worked across B2B SaaS, eCommerce and service-based businesses, supporting brands including Global Road Technology, Crossware, Burleigh Wagon and Bushwakka.
My experience sits at the intersection of growth and marketing operations. I’ve managed $100,000+ ad budget accounts across Google Ads, Meta and LinkedIn, working hands-on across strategy, execution and optimisation. I also support SEO initiatives, from keyword and competitor research through to technical audits and Webflow SEO fixes.
Behind the scenes, I focus on building the systems that make growth possible. This includes GA4 and Google Tag Manager setup and optimisation, CRM builds and marketing automation, heatmaps, and testing and implementing AI tools across internal and client projects.
All of this led me to Stella Startups, where I work closely with founders to bring clarity and structure to their growth efforts, helping them understand what’s working, what’s not and where to focus next.
Curiosity, routine and movement. A black coffee and a morning run help me start the day feeling clear-headed, and I’m always keen to learn what’s changing in the marketing world. If there’s cricket on, there’s a good chance I’m watching or playing.
Building clean, scalable growth systems and turning complex data into clear, actionable next steps.
Beers with friends plus good food, usually a parmi or a pizza. Then it’s home to binge a web series and doze off halfway through.
